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Typeform is a Saas platform that helps businesses engage with their audience through visually pleasing forms, quizzes, and surveys. It’s a popular tool on the market, known for its code-free interface and beautiful, professional-looking designs.

So why look for Typeform alternatives?

Well, any tool hunt should begin with proper research. If you are considering subscribing to Typeform, it’s a good idea to investigate similar alternatives or competitors to find the best solution.

And even if you are already using Typeform, you may be unhappy with some features, aspects, user experience, or the tool's price. This article will present you with 15 alternatives categorized into tools specifically designed to cater to surveys, forms, and quizzes.

Table of contents

Typeform advantages and disadvantages

First, let’s break down Typeform’s strong and weak points.

Typeform’s tool is hyper-focused on the visual design of its forms. Many customers praise how professional their solution looks compared to other similar tools. The approach presupposes that a beautiful design is the best way to get the best response rates.

Typeform is a conversational form builder that will surely ease your users' engagement. If visual design matters most to you, they are a great solution.

But this form experience is best for short and simple forms. It is not recommended if you want to gather extensive or complex data.

Let’s dive deeper into what customers like and dislike about the tool.

collect and analyze customer feedback in one place - banner

Typeform advantages

Reviews prove that if the target audience requires a conversational approach, Typeform is a great choice.

Customers love Typeform’s logic mapping. They have a calculator that makes it easy to use numerical formulas within the form.

Overall, the usability of Typeform is pretty self-explanatory, so you likely won’t need to visit the Help Center too much or relentlessly contact customer service to get a form up and running.

As mentioned above, their themes are visually pleasing, and there is an option to add images and videos to match your branding and needs.

Lastly, Typeform makes it possible to answer forms with keyboard shortcuts. That way, forms are faster and more convenient to fill out, boosting your response rates.

But there are also many downsides to choosing Typeform.

Typeform disadvantages

The biggest downside of Typeform is the lack of protection from bots. Setting up a form of security such as a standardized captcha is challenging. As soon as a survey goes live, it is publicly posted on the Typeform website. This makes it widely available to bots and spam.

The data you collect is unreliable, and you reach response limits fast. This is unfortunate, as Typeform limits their responses harshly. 

The free, basic, and plus plans have response restrictions that practically make data statistically insignificant, especially if you consider that some responses are not acquired naturally from your (or your potential) audience. So, if your survey sample is more than 100 responses, you have to invest in the subscription.

Moreover, reviews claim there are too many features locked behind a paywall.

The interface also tends to lag when a user is creating long or complex forms. You may also find your cursor suddenly leaving the field you are editing. Without thorough proofreading, you may end up with incomplete sentences.

Customers often say the pricing structure is suboptimal and pay for many features they will never use.

While Typeform is optimized for visual appeal, this also causes some issues. For example, all forms feel and look the same, even when you add your company’s logo or custom images.

Their customization doesn’t reach the layout - there is only one. And you can’t switch to a static mode. Typeform displays all questions one by one.

Typeform is also not the ideal solution for those interested in payment forms. While they offer the option, the only way to collect payments is through Stripe. Many of their competitors collaborate with PayPal Business, Square, Braintree, and more.

Overall, online reviews suggest Typeform is like a paid version of Google Forms that doesn’t provide any benefits over the free tool. Moreover, Google Forms does not have a response limit, while that is Typeforms most prominent criticism.

Typeform pricing

Let’s walk through Typeform’s plan options.

Typeform Free Plan

The following features are available on the Typeform free plan:

  • Unlimited typeforms
  • 10 questions per typeform
  • 10 responses per month
  • Logic jumps
  • Multiple ending screens
  • Hidden fields
  • Calculator
  • Templates
  • Embed your typeform in a web page
  • Download your data
  • Zapier,, Slack, Mailchimp, HubSpot, and other integrations

Typeform Basic

Price: $29 per month (or $25/month when billed annually)

It allows you to collect up to 100 responses from unlimited typeforms and gives you access to 500+ integrations via Zapier.

Typeform Plus

Price: $59 per month (or $50 when billed annually)

The first paid plan contains everything on the Basic plan, but you can collect up to 1,000 responses and invite two more users. You will be able to remove Typeform branding and add your logo.

Typeform Business

Price: $99 (or $83 per month when billed annually)

Typeform's priciest subscription plan is practically the only one that gives medium, large, and enterprise businesses a reliable response limit. You can collect up to 10,000 responses from unlimited typeforms and analyze drop-off rates to improve your forms.

Unlike the Basic and Plus plans, Business comes with a Salesforce integration. You’ll also get priority support and the option to live chat with customer service.

Typeform alternatives for surveys and questionnaires (including free tools)

The following five tools are great alternatives to Typeform if you want a survey or questionnaire solution. I focused on the ease of use and setup, customizability, time to reach ROI, support, integrations, and key features.


Using Survicate is the fastest way to get continuous customer insights. Automate surveys like NPS and CSAT and use the recurring feature. That way, you don’t have to keep asking customers to fill out surveys or do interviews to get their thoughts and ideas. 

All results populate in the reporting tab in real time. You can use the filters to see a bird’s eye view of score changes across days, weeks, months, quarters, and years. 

Sample results for an NPS survey in the Survicate panel

Survicate generates graphs and bar charts automatically. You can show them to your team or stakeholders by exporting data or simply screenshotting the analyze tab.

Why do our customers choose and continue to use Survicate?

Our user research shows customers most appreciate the following features that make us stand out from the competition:

  • Easy and quick to set up
  • Intuitive and clean UI - edit with drag & drop feature as well as over 300 templates optimized for best response rates
  • Multichannel distribution
  • Ability to capture partial responses
  • A multitude of solid, native, one-click integrations
  • Easy to integrate, code-free, and no need to bother developers
  • Easy to automate with recurring survey feature and automatic notifications and score calculations

What value do our customers get from using Survicate?

Our customers praise our tool most in the following use cases:

Users looking for a survey tool often compare Survicate and Typeform on G2. Their analysis shows we outperform or match Typeform in all but one ratings, including

  • Quality of support
  • Ease of admin
  • Reporting & analytics
  • Branching & skip logic
  • Likelihood to recommend

We received the same rating for ease of use and ease of setup as Typeform.

In direct comparison with Typeform, we offer better control over branding and advanced customization, including custom backgrounds. Customers report our survey builder is more intuitive, and they appreciate the feature of capturing partial responses.

However, you may want to go with Typeform if you want to make “fun” content or simply quizzes. 

Survicate offers a 10-day free trial that comes with all Business plan features. There is also a paid Business plan and an Enterprise plan available.

Business plan

Price: $117 per month

Get 10 seats, remove Survicate branding, and use multilingual surveys. The plan also comes with advanced attribute targeting and automated recurring surveys, among other features.

Enterprise plan

Price: book a call to get a quote

This plan is ideal for companies scaling feedback collection across websites, products, or mobile apps. Comes with all Business plan features + additional integrations, custom domain and branding, and access to a dedicated success manager, among other things.


HubSpot's free online form builder is a powerful tool designed to simplify the process of creating and embedding forms on your website. Whether you need to capture leads, gather feedback, or conduct surveys, this intuitive form builder empowers users to create customized forms quickly and easily.

Key features:

  • Drag-and-drop form builder interface for effortless customization without any coding knowledge required.
  • Pre-built form templates to jumpstart your form creation process and save time.
  • Seamless integration with HubSpot's CRM and marketing platform for efficient lead management and nurturing.
  • Advanced form analytics to track form submissions, conversion rates, and other key metrics to optimize your forms for better results.

HubSpot's Free Online Form Builder offers a compelling alternative to traditional form-building solutions by integrating seamlessly with its CRM and marketing tools, providing users with a comprehensive solution for lead generation and management.


HubSpot's form builder is included as part of the free tier of HubSpot's CRM and marketing platform, making it accessible to businesses of all sizes without any additional cost. With its robust features and seamless integration, it's an invaluable tool for streamlining your lead capture process and driving business growth.


Survey Monkey survey builder

SurveyMonkey is an established player in the survey niche and the go-to tool for most SaaS businesses. They offer surveys, quizzes, and polls via several distribution channels, including weblink, email, and mobile chat.

But how does SurveyMonkey stack up against Typeform? On the downside, it’s slower to reach ROI, customers complain about a cluttered interface, and their customization features are limited.

On the other hand, SurveyMonkey has many advantages over Typeform. Their support gets much better reviews and customers generally claim they are “easier to do business with.” 

SurveyMonkey outperforms Typeform in analytics and they are a better solution for HR and employee research.

While Typeform has excellent customization, it only has one layout, and all questions are displayed individually. With SurveyMonkey, you can edit the layout and choose the static and “one-question-at-a-time” format.

SurveyMonkey subscription plans start at $25 (billed annually), and they’re divided into individual and team versions. The plans vary in the number of available responses (for the individual plans) and additional features. You can also request a demo to purchase an Enterprise plan.

SurveyMonkey’s free plan lets you create and distribute surveys with up to 10 questions or elements. The number of responses you can collect is unlimited, but the basic plan only allows you to see a small number of them. is a practical alternative to Typeform that is worth considering. With, users can quickly create their forms, surveys, and quizzes by using more than 4000 pre-built templates or the AI form generator feature. The platform also offers free theme options, which means that users do not need to have coding skills to create visually appealing forms and surveys

In addition, provides an AI-powered form generation feature that enables you to create forms and questionnaires more quickly and efficiently. All you have to do is describe what you want to create, and the AI will take care of the rest. The AI feature automatically generates various options based on the titles of your questions, saving you both time and effort. also provides a mobile application that allows users to create forms and track results while on the go. has a user-friendly interface that is easy to navigate, even for beginners. 

With its advanced features, such as conditional logic, calculators, product baskets, and multiple question types, even users who have never created forms before can utilize the platform with ease. has a free plan that offers almost every advanced feature so that users can take advantage of it. Users can have one of the paid memberships ranging from 25 USD to 99 USD per month.

Google Forms

Google Forms survey builder

Google Forms is a popular and simple tool for creating forms, quizzes, and surveys. While it is limited in features, it is entirely free. All you need is a Google Account. You will be notified by email when new responses flow in.

You can set up your Google Form to show a static or one-question view. Since most users are familiar with Google tools, the process should be intuitive and easy. There is some survey logic, like going to a certain option depending on the response and shuffling option order.

Google enables some plugins for extra flexibility.

The analysis is limited, but you get basic statistics like the number of responses and answer breakdown. You can download the data in CSV format or send it to Google Sheets

Compared to Typeform, the surveys may look less professional due to the lack of advanced features. There are no integrations besides Google Sheets, while Typeform offers connections with, for example, Slack and Zapier.

There are only two distribution methods - via link or webpage embed. You can share Typeforms via a link or email, embed forms in chats and websites, and a QR code. 


Qualtrics is a survey tool designed for enterprises. This means its pricing is less competitive than that of Typeform. Qualtrics also requires a higher level of sophistication, and there is a steeper learning curve to using the tool.

On the other hand, Qualtrics is better at support, and its Survey Flow screen ensures your view of surveys and questionnaires is transparent.

Qualtrics is a tool for gathering vast amounts of data with complicated forms and surveys. If you are an individual or small business, it can be overkill.

You need to book a demo to get an individual quote, but there is a free trial. Prices are based on what you need from the tool. survey editor is an all-in-one survey research platform. They are new on the market, while Typeform is an established player. Customers complain about the complicated interface and the lack of analysis tools.

On the other hand, does not put caps on responses, questions, or the number of surveys you want to run. 

They have an excellent solution for those just starting with their business. If you lack an audience in your product ideation phase, you can buy responses from's panel network. also offers multilingual features. Typeform only has a workaround, described in their Help Center. You must type out both language versions at once, visible to all respondents. This is problematic if you want more than two language versions or a polished look. has no integrations, but you can redirect from other tools like SurveyMonkey or Qualtrics and perform your analysis there. The downside is you have to pay for both subscriptions. has a free plan with no limits on the number of responses, surveys, questions, or team members.

Paid plans start at $1,795 per user annually, which is about $150 monthly. You can get additional services like extra support and tailored team training for an additional fee.

Typeform alternatives for forms

The five tools below are good Typeform alternatives if you want to make forms. I focused on the ease of use and setup, customizability, price, and payment partners.


Jotform is an online form builder that makes it easy to build forms with over 10,000 templates. They pair with payment gateways like PayPal, Stripe, Square, and Clickbanks.

Online marketplaces show users rate Jotform as superior to Typeform in areas like “easy to do business with” and “easy to admin.” Jotform is another piece of software that allows users to choose from a static or question-per-page view.

Jotform’s subscription model is based on memory space rather than users. So, if you want many team members to collaborate on your form solution, Jotform is the way to go.

Both tools are criticized for complicated interfaces, and it takes a bit longer to reach ROI with this Typeform competitor.

Jotform's Starter plan is fairly limited with just 5 forms and up to 100 monthly submissions.

The cheapest plan is $34 per month when billed annually and includes 25 forms and up to 1,000 monthly submissions. The tool offers two more paid plans that allow you to collect more responses as well as an Enterprise plan.


Paperform is a versatile form software for making responsive forms, payment forms, and bookings using conditional formatting. The company offers 24/7 customer support in case you run into trouble.

Paperform is probably the way to go if you want to make payment forms. They pair with Stripe, PayPal Business, Square, and Braintree rather than just Stripe, like Typeform.

Paperform has a fun feature wherein you can use an “I’m feeling lucky” button to generate random designs for the forms. They offer unique templates and solid customization options. They also pair with email marketing integrations to make distribution easier.

Paperform paid plans start from $24 per month with unlimited forms, one user, and up to 1,000 responses. There is also a 14-day trial to test out essential features.


Wufoo offers great form templates

Wufoo is known for its intuitive design and friendly user interface. Reviews show that the tool is easy to use and the company's customer support works well. Wufoo pairs with payment partners like PayPal, Stripe, and Authorize.Net.

While Typeform only allows one question to be viewed at a time, Wufoo is the opposite. All its forms are static. There are fewer customization options, and some customers complain of an “outdated feel.”

On the other hand, Wufoo is simply cheaper. Wufoo offers a free plan with 100 responses a month. Paid plans start at $14.08 per month with 1,000 responses.


123FormBuilder has native integrations with popular marketing tools like HubSpot, Mailchimp, and Salesforce. Data goes both ways; you don’t have to use Zapier to connect the software.

As with many form tools, 123FormBuilder offers more payment options than Typeform, including PayPal,, SagePay, Stripe, PayU, Braintree, and PayFast.

You can also edit forms with CSS and HTML if you choose to do so. 123FormBuilder also has an interesting feature: convert paper forms into digital processors.

Typeform has a better analytics system, and the reports are more straightforward. 

A basic free plan allows you to collect 100 responses to 5 forms. Paid plans start at $32 with up to 5,000 responses.


Formstack’s form library

Formstack’s most significant advantages are its field validation and ability to collect e-signatures on your forms without integration. Their editor can be a bit tricky, but there is a wizard that can help you out in the first steps.

Overall, Formstack gets great reviews regarding administering the tool and customer support. While Formstack’s pricing is not very competitive, they have fewer restrictions on the number of forms and responses you can receive.

On the other hand, Formstack’s conditional logic is a bit more complicated to set up. There is no visualizer, so you must be careful when setting up your branching.

Formstack offers a 14-day free trial. Paid plans start at $50 per month for basic forms with up to 1,000 responses per month.

Typeform alternatives for quizzes 

If you want to create fun pieces of content like quizzes, these five tools will do the job well. The focus here is on customizability, pricing, and extra features.


We recommend Outgrow for calculators and quizzes

Use Outgrow to make interactive calculators, quizzes, polls, and chatbots. They have a simple drag-and-drop builder and easy-to-use interface.

If you are looking for a tool to create complex or highly custom quizzes, Outgrow is a better choice than Typeform. Customers praise the customization features, which go beyond Typeform’s one layout. You can also customize the URL your quiz is hosted on.

The downside is that Typeform is a more established player while Outgrow is still finding its place on the market. 

Outgrow offers a free plan. You can create four content pieces free of charge. There is also a 7-day free trial to test which plan is best for you. You don’t have to provide credit card info.

The cheapest paid plan is $14 a month. This makes Typeform twice as expensive, with much more restrictions on the number of responses you can collect.


Leadquizzes interface, Source: Capterra

Leadquizzes are marketed toward the educational sector and, therefore, great for quizzes. Their subscriptions are based on the number of linked websites and visitors, not responses. This makes Leadquizzes a better solution than Typeform if you want to collect large-scale data.

All subscription tiers offer the option of removing Leadquizzes branding. You can replace it with your logo or custom image.

The downside is that the free trial requires you to input your credit card info. You’ll also have to sign up for their course to access how-to articles and tutorial videos. The account is free.

Leadquizzes doesn't have a strong integration profile, and you won’t be able to create surveys or forms. Go with this alternative if quizzes are all you need.

There is a 14-day free trial, and paid plans start at $37 monthly with 2,500 responses. There is a 14-day free trial available. calculator library is a no-code platform that helps users create quizzes, calculators, payment forms, and landing pages. The interface is straightforward and intuitive, and they offer 24/7 live support.

Customers say has advanced customization and is easy to implement on any website. A fun feature lets you assign negative scores to answers for a comprehensive scoring system for your quizzes.

Typeforms wins in integrations - only connects with Zapier. 

You can only remove branding on the professional plan, but that is still $1 a month cheaper than Typeform’s “Plus” plan, which you also need for the same feature.

You can use a free version of if you are only looking to collect up to 100 responses a month. You do not need to provide credit card info. There is also a 14-day free trial, and paid plans start at $29 with 1,000 responses. interface, Source:

A certified consultant can build your quiz funnel from start to finish. You can also use the tool to build a landing page for your quiz yourself. 

There is a built-in analytics feature. In it, you can monitor drop-off and conversion rates. offers multi-language support if you want to serve quizzes to your customers in their preferred language.

Customizing the appearance can be tricky, and you might have to code a little. The same goes for your quiz logic.

You must connect all integrations through Zapier. Pricing is custom, which usually means it is not competitive.

Launch your first survey with Survicate

I hope this list helped you find a Typeform alternative or solidified your choice of one of the most popular form-building software. If you have not decided yet, play around with free plans or trials to make sure you pick a tool that will meet all your needs.

Survicate comes with a 10-day free trial that offers all Business plan features. Sign up today and start collecting customer insights with Survicate!